Composing Success

They told him he couldn't write a hit song. They told him no one would buy his guitar pick. They told him starting a whiskey company was an impossible dream.

He did all three anyway—because he believed in himself more than anyone else ever could.

Kevin MaC is an acclaimed country songwriter, a successful Shark Tank alumnus partnered with Mark Cuban, and a global spirits founder. But long before he was achieving millions in sales or collaborating with powerhouse global brands like Fender Guitars, Margaritaville, Disney, Marvel, and Lucasfilm, he was just a student sitting at the very bottom of his high school graduating class, wondering where he fit in.

The Journey From "No" to Standing Ovations

Instead of letting his high school class rank dictate his future, Kevin became his own biggest fan. He fought his way into college, graduated, and ultimately defied the odds to be honored as a "40 Under 40" Distinguished Alumnus for Old Dominion University.

By leaning into his instincts, being his own ultimate hype-man, and blocking out the noise, he built a career defined by breaking boundaries:

  • The Music: He went from being told he wasn't a good songwriter to writing hits spinning on country radio, penning the official state song of South Carolina in 2026, and sharing massive festival stages on tour with legends like Kenny Chesney and REO Speedwagon.

  • The Invention: When Nashville icons told him "no one is gonna want this guitar pick," he took TIKPIK to ABC’s Shark Tank, secured a partnership with billionaire Mark Cuban, and turned it into a multi-million-dollar empire—now partnered with the legendary Fender Guitars and available everywhere.

  • The Mission: When close family friends doubted his ability to enter the spirits industry, he wrote a song to market and launched a successful Nashville-based whiskey company ordered worldwide—and used its profits to fund vital initiatives for gun safety and gun locks.

Today, Kevin takes his hard-hitting story straight to audiences, delivering a high-energy, unfiltered look at what it actually takes to win when the world is rooting for you to fail.

Through raw storytelling and practical advice, Kevin empowers the next generation to:

  • Be Your Own Biggest Fan: Learn why waiting for others to believe in you is a losing game—you have to bet on yourself first.

  • Own Your Confidence: Discover how to build real, unshakeable self-belief and stop worrying if people mistake your focus for being "cocky."

  • Rewrite the Narrative: How to build a business using music and arts, people hire creatives but
    creatives actually hold the key to building successful businesses.

  • Block Out the Noise: Learn how to stop seeking external validation, stop asking for permission, and start trusting your own instincts.

  • Protect Your Circle: Audit your environment and ruthlessly eliminate negative influences, surrounding yourself only with people who uplift, support, and fight alongside you.

  • Prioritize Mental Wellness: Understand that keeping your mind healthy isn't a luxury—it’s a prerequisite for survival and success.

Kevin doesn't just speak to inspire; he speaks to equip. He leaves audiences with the fire to chase their wildest dreams and the mental tools to protect their peace while doing it.

Kevin MaC pitching to Shark Tank

kevin mac

Kevin MaC is a serial entrepreneur, songwriter, on-demand performer, and out-of-the-box creative whose career spans music, technology, and consumer brands. Known for his ability to pivot across industries, Kevin has built and scaled companies by blending creative intuition with disciplined business strategy—and by leveraging relationships in unexpected ways.

Kevin began his career in the music industry, earning songwriting credits with songs that charted on Billboard and received airplay on country radio. As a performer, he has become an on-demand artist at country music festivals, with his guitar taking him across America and around the world, performing for diverse audiences and building authentic connections through live music. Rather than following a traditional path, Kevin broke into the Nashville music scene by forging relationships outside the genre, collaborating with hip-hop legends —a bold move that helped him navigate Nashville’s tight-knit country music community.

Using his music background Kevin pivoted into technology with TIKPIK, a disruptive product that became the #1 selling guitar pick on Amazon, appeared on Shark Tank twice and secured major partnerships and consulting with Fender Guitars, Disney, Ducks Unlimited, Marvel Comics and Guitar Center. Kevin is also a business partner of Mark Cuban, underscoring his ability to operate at the highest levels of entrepreneurship and innovation.

Kevin’s entrepreneurial journey continues with his song inspired Elsie Marshall All American Straight Bourbon Whiskey, where he applied the same principles of innovation, branding, and calculated risk-taking to successfully enter a crowded spirits market. Across every venture, Kevin demonstrates that creativity, adaptability, and relationship-building are the foundation of lasting success.

In 2026, Kevin’s songwriting legacy reached historic heights when his poignant anthem, "Carolina When I Die," was officially named the newest state song of South Carolina. Bringing his deep southern roots to the national stage, the historic track was recorded by a powerhouse trio of South Carolina legends—Darius Rucker, Edwin McCain, and Patrick Davis—solidifying Kevin’s place not just on the radio, but in American music history.

Kevin's Key Note in Hilton Head NC with a Live performance and Songwriter Workshop

Kevin doing a Key Note in Hilton Head SC and songwriting workshop

Mark Cuban talking about his friendship and business partner Kevin MaC on The Bobby Bones Show

“Carolina When I Die” The New State Song of South Carolina voted in 2026, written by Kevin MaC

Contact Kevin